In-car infotainment and the art of doing more with less

No, not that kind of squeezing.
Granted, the title for this blog post doesn't have the pizazz of, say, "Zen and the Art of Motorcycle Maintenance." (Are you old enough to even remember that book?) But it does capture the gist of a webinar that my colleague Andy Gryc will deliver next week.

His title for the webinar is "Squeezing high-end technologies into low-end infotainment systems." Admittedly, it's more direct than mine. Which is fitting, given that Andy has direct experience designing in-car systems. OnStar, for example.

But I digress. I'm sure you'd like to know what Andy plans to cover, so here's the overview:

    Squeezing high-end technologies into low-end infotainment systems
    Today's infotainment systems have it all – full multimedia, mobile device integration, POI-enabled navigation, speech recognition, high-resolution graphics, and cloud connectivity. The only problem is all of these features come with a big price tag.
    Join Andy Gryc, automotive marketing manager, for this webinar, where he answers the question: Is it possible to build an infotainment system that meets today's customer demands with yesterday's price tag?
    A 50-minute session (plus Q&A), this webinar covers a number of techniques to help slim down your next infotainment's BOM cost; it also suggests ways to target the luxury segment as well as the more cost-conscious, high-volume one with the same basic technology.
    Date: Tuesday October 23, 2012
    Time: 12:00 pm ET
    Duration: 1 hour, including Q&A
    Who should attend: Automotive software engineers and managers

This post also appeared on the QNX Auto Blog.

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